[Pharmaceuticals] A surreal campaign featuring historic insomniac Abraham Lincoln has helped newcomer Rozerem break into the booming $2 billion prescription sedative market. Read the whole story
[Financial Services] Exchange Traded Funds, or ETFs, are the fastest-growing segment of the mutual funds industry, but still represent less than 5 percent of … Read the whole story
[Multicultural] Chase has launched a multimillion-dollar Spanish-language ad campaign to position itself as the brand of choice among the 43.5 million Hispanics in the … Read the whole story
[Jewelry] Just in time to threaten the Christmas season for jewelers, Warner Bros. is readying its release of "Blood Diamond," a film that focuses … Read the whole story
[Energy] Venezuelan state-owned Citgo Petroleum will launch a new ad campaign this month to "set the record straight" about its political affiliations and commitment … Read the whole story