Marketing Daily
Friday, October 13, 2006
  • Acura Targets 'Alpha' Driver In New Ads

    [Automotive] Acura last night launched new ads for the MDX SUV, using the voice of actor James Spader, and a new theme line "Advance"--Acura's … Read the whole story

  • Zecco Goes After The Do-It-Yourself Investor

    [Financial Services] Making good on its promise of a free lunch, Zecco Holdings launched its commission-free online brokerage in New York by giving away … Read the whole story

  • Who You Calling Virgin?

    [Airlines] Upstart Virgin America, the latest extension of Sir Richard Branson's brand empire, introduced its "Jefferson Airplane" this week and is running a Web-based … Read the whole story

  • Maybe Not So Easy: Staples Takes On Fed Ex/Kinko's

    [Retail] Staples is testing smaller urban copy and print centers in Massachusetts featuring WiFi, laptop stations and products designed to appeal to the needs … Read the whole story

  • McDonald's Casting Call Puts People On Packaging

    [Fast Food] Early next year, McDonald's bags and cups will feature photographs of 25 real people from around the world, drawn from roughly 13,000 … Read the whole story