Marketing Daily
Monday, November 27, 2006
  • Holiday Cheer For Many Retailers, But Woe For Wal-Mart

    [Retail] Americans did what they were told to this holiday weekend. They shopped--flocking to stores and malls around the country, even before the Thanksgiving … Read the whole story

  • Toy Shortages Send Shoppers Online

    [Retail] Cyber Monday came early as frantic parents flocked to eBay for sold-out must-haves like TMX Elmo. Traffic to online retailers was already up … Read the whole story

  • On New Products: Creativity

    Pop musicians like David Bowie or Annie Lennox realized that for their work to be heard, their music and performing personas had to be … Read the whole story

  • AMA: Social Commerce Ready To Break Out

    [Research] With the holiday shopping season in high gear, many consumers would use social networking sites as a source for ideas if marketers offered … Read the whole story

  • Certified Pre-Owned Marketing Expands Scope

    [Automotive] Pioneered by Lexus, the certified pre-owned vehicle is no longer the bastion of luxury brands. Even Hyundai offers it as a midpoint purchase … Read the whole story

  • Abbott Teams With NBA Players On EAS Brands

    [Sports Marketing] Abbott Nutrition has signed a one-year deal with the National Basketball Players Association to promote its EAS supplements -- including Myoplex, Precision … Read the whole story

  • Craisins Sweeten Ocean Spray's Year-Round Appeal

    [Food] Thanksgiving weekend may be over, but fast-growing products like the dried fruit snack Craisins helped to transform Ocean Spray Cranberries into a year-round … Read the whole story