Marketing Daily
Thursday, November 30, 2006
  • Lunesta Ads Score Highest For Recall

    [Pharmaceuticals] Television ads for Sepracor's sleep aid Lunesta, featuring an iconic moth, are the most memorable prescription drug ads on TV, IAG Research reports. Read the whole story

  • Automakers Roll Out Their Green Lines In L.A.

    [Automotive] The Greater Los Angeles Auto Show kicks off today, and the big news comes from hybrids and vehicles using alternative fuels from General … Read the whole story

  • Target Muscles In On Macy's Herald Square

    [Media] New York's Herald Square, the home of Macy's, has a new attraction -- an interactive outdoor ad system that responds to the motions … Read the whole story

  • Smarting From Softer Sales, Chico's Rethinks Its Marketing

    [Retail] Chico's, one of the first retailers to successfully target affluent older women, is shifting its marketing approach to a more cost-effective direct marketing … Read the whole story

  • Specialty Food Interest Peaks With Seasonal Nostalgia

    [Food] It's the time of year when consumers seek out the tastes of their past, and specialty foods play heavily into that desire. Read the whole story