Marketing Daily
Monday, January 15, 2007
  • How Martin Luther King Jr. Day Keeps Its Faith

    [Retail] In an age when little escapes rapid commercialization (think Sept. 11), the federal holiday commemorating slain civil rights leader Martin Luther King Jr. … Read the whole story

  • Wal-Mart Picks Martin, MediaVest In Agency Re-Review

    [Retail] The soap-operatic advertising saga know as the Wal-Mart account review concluded on Friday with the selection of The Martin Agency for creative and … Read the whole story

  • P&G Signs Aguilera For Celebrity Scent

    [Beauty] Procter & Gamble cut its first celebrity fragrance licensing deal with Grammy-nominated singer Christina Aguilera. Read the whole story

  • New Pepsi Generation Strategy Called On Track

    [Beverages] Teen trend experts say Pepsi's 35 "choreographed" can designs and consumer-involvement strategy may woo that coveted demographic market. Read the whole story

  • Latest 'New AT&T' Rebranding Begins Today

    [Telecom] In what is starting to feel like an annual event, AT&T; kicks off a rebranding campaign today that begins to retire the Cingular … Read the whole story