Marketing Daily
Thursday, January 25, 2007
  • Hershey Unveils Plan For Rebound

    [Food] The nation's No. 1 candymaker promises big-time investment in marketing its core brands, and fewer--but bigger--initiatives to regain ground it lost to Mars ... Read the whole story

  • Wal-Mart Splits Merchandising, Marketing

    [Retail] In a widely anticipated move, Wal-Mart has shifted John Fleming to chief merchandising officer and elevated Stephen Quinn to Fleming's former role as ... Read the whole story

  • Allergan Set To Make Juvederm A Name

    [Pharmaceuticals] Allergan, which has turned Botox into a household name, is poised to launch new ads to market Juvederm, its other injectable wrinkle reducer. Read the whole story

  • Cingular Adds 2.4M Subscribers; Data Use Grows

    [Telecom] Cingular Wireless, now the new AT&T;, yesterday reported the latest holiday quarter was its best three-month period ever for net subscriber additions. Read the whole story

  • Automaker Economists Issue Outlook for 2007

    [Automotive] Economists from three of the leading automakers predict slow growth for the year, but a possible rebound in truck and SUV sales as ... Read the whole story

  • Lexus Extends Deal With TiVo

    [Automotive] Lexus is extending a sponsorship arrangement with TiVo. One recent campaign generated 20,000 specific prospect requests in two months. Read the whole story