Marketing Daily
Tuesday, January 30, 2007
  • It's V-Day: Microsoft Goes For Wow Factor With Vista Launch

    [Technology] Microsoft is putting an estimated $500 million into the launch marketing for the Vista operating system. But the real end game is to ... Read the whole story

  • Nationwide, K-Fed Stoke Pre-Bowl Ad Publicity

    [Financial Services] Nationwide Financial Services unleashed another round of pre-game publicity yesterday with the official unveiling of its controversial Super Bowl advertisement starring aspiring ... Read the whole story

  • P&G Passes On Academy Awards Telecast, Picks Web

    [Packaged Goods] When it comes to this year's Oscar telecast, Procter & Gamble has two words: no deal. However, its Olay Regenerist brand is ... Read the whole story

  • Stacy's Eyes Namesakes: Call It Eponymous Marketing

    [Food] A regional chip maker is hoping to engage consumers in a word-of-mouth campaign to double its national market penetration. On Thursday, 133,000 people ... Read the whole story

  • Franklin Mint Casts Ads For New Coin Collection

    [Collectibles] A freshly minted series of coins featuring the American presidents is the first new limited edition to be marketed by the Franklin Mint ... Read the whole story