[Automotive] One industry observer thinks Ford is benefiting from the program, at least as far as sales go. "Sales of Fusion are flat this … Read the whole story

[Telecommunications] The latest moves by the wireless carriers highlight a growing trend among wireless carriers to aim their marketing messages squarely at the specific … Read the whole story

Although seemingly trite, the Golden Rule is one item that stands the test of time. Personal relationships that last do so because friends and … Read the whole story

[Financial Services] "We've built one of our deepest NFL campaigns ever," Michael Lynch, senior vice president/partnership marketing, Visa USA, tells Marketing Daily. "If it's … Read the whole story

[Beverages] A Kraft spokesperson says that the company has not developed new marketing plans for Tassimo. "We are not running TV right now, but … Read the whole story

[Retail] One example that IRI Insights notes is Target, which understands that "the dialog with lower-income shoppers isn't just about price." Target's Choxie chocolates … Read the whole story

[Entertainment] The effort is anchored by an integrated campaign by Fox Interactive Media, which includes the "True to John Woo Short Film Contest" and … Read the whole story