[Packaged Goods] If it sounds a little similar to the positioning of Dove, another Unilever brand, or the company's recent Skinvoice Campaign, which invited … Read the whole story

[Financial Services] Even though a lot of consumers will research online, they ultimately like to complete the application process over the phone or in … Read the whole story

Thank you, Lyn Benton. I get it now. Of course it took a CFO to get me to understand that measuring a brand's ROI … Read the whole story

[Research] Marketers who apply traditional segmentation strategies to this fastest-growing of all U.S. population groups may very well be missing important opportunities. When Hispanics … Read the whole story

[Retail] It'll take more than NFL kickoffs and the season premiere of "Grey's Anatomy" to goose sales of flat-panel TV sets this quarter. A … Read the whole story

[Electronics] Organizers plan to set up Apple production stations that will have the latest iMovie 08 software, running on either iMac or G5 computers … Read the whole story

[Financial Services] Much of this advertising deals with sub-prime mortgages--high-interest loans made to individuals with poor credit. With a wave of foreclosures sweeping the … Read the whole story