Marketing Daily
Friday, November 9, 2007
  • Brand Extensions: Logical, Puzzling Or Hopelessly Out There

    [Trends] "One of the big mistakes companies fall into is confusing a marketing opportunity with a brand opportunity," Brand Keys' Robert Passikoff says. "The ... Read the whole story

  • Despite Q3 Loss, Ford Sees Reason To Be Optimistic

    [Automotive] The automaker has a better product mix and is getting its losses under control. CEO Alan Mulally says Ford's on target for meeting ... Read the whole story

  • October Beat September, But Sector Is Still Soft

    [Retail] To blame: warmer weather, higher fuel costs and tighter credit. "Weather explains only a small part of the continued weakness," says one senior ... Read the whole story

  • Reeling From Q3 Loss, Vonage Plans To Ramp Up Ads

    [Telecom] On the upside, revenue climbed 30%, to $211 million. Gains came from adding 78,000 subscribers. Not great news considering the percentage of Vonage ... Read the whole story

  • Sears Positions Self As Holiday Wish Grantor

    [Retail] The company is centering its efforts on the return of its catalog, although that may be a risky move. As one retail consultant ... Read the whole story