Marketing Daily
Monday, November 12, 2007
  • Bank Of America IRA Campaign Spells It Right Out

    [Financial Services] Driving the shift toward awareness for retirement plans are the 78 million baby boomers turning 52 next year, Americans living longer, fewer … Read the whole story

  • Research Is The Backbone Of Sponsorships

    For the most part sponsors do want to know and they need to know the research behind a recommendation. Gut feel only goes so … Read the whole story

  • Mercury Targets The Design-Savvy With New Voga Brand

    [Automotive] "The thing about these special editions is that they are niche products," says a Mercury spokesperson. "To make a business case for them … Read the whole story

  • Pepsi To Consumers: The Next Dew's Up To You

    [Beverages] The company has targeted "Millennial" consumers (ages 18-29) as well as Mountain Dew enthusiasts and online gamers for the promotion. "To the best … Read the whole story

  • Scion Goes After Target Consumers In Virtual Worlds

    [Automotive] "In this space I believe you need to be non-traditional in how you consider ROI and measure it. Virtual worlds are still developing … Read the whole story

  • Target Puts The Game Show In Holiday Shopping

    [Retail] The strategy offers consumers a sense of adventure by giving them a chance to win such prizes as a Maserati or an African … Read the whole story

  • IBM Markets Self To College Kids Via Video Game

    [Technology] For one thing, the game helps professors teach students the basic skills required to manage processes with Service Oriented Architecture, a technology IBM … Read the whole story