Marketing Daily
Wednesday, November 14, 2007
  • Wal-Mart Predicts A Mildly Merrier Christmas

    [Retail] While most retailers are forecasting ho-hum holidays, Wal-Mart is now looking on the brighter side. The Bentonville, Ark.-based retailer, in releasing its third-quarter … Read the whole story

  • Sharp Campaign Focuses On Design Over Picture Quality

    [Electronics] "One of the areas where Sharp has an opportunity to differentiate is in thinness," says Ross Rubin, director of industry analysis for NPD. … Read the whole story

  • Reebok Takes Its Turn At A Branded TV Series

    [Retail] The main objective with "Framed" is to showcase top athlete endorsees both on and off the field, "to truly bring our endorsees to … Read the whole story

  • Capital One Launches Pigs Into Flight In Unique Promo

    [Financial Services] Capital One has taken to the skies, where it is has decorated the outside of a Skybus Airlines plane with flying pigs. … Read the whole story

  • American Customer Satisfaction Index Down Slightly

    [Research] Consumers may be less satisfied about brands than they have been in the past couple of years, but Heinz, Nike, Jones Apparel, Clorox, … Read the whole story

  • Brands Looking To Put More Money Online

    [Trends] Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according … Read the whole story

  • Unilever Commits To Support

    [Packaged Goods] The online destination and cross-platform advertising network is billed by the Burbank, Calif.-based company as the ultimate destination for "thinking moms who … Read the whole story