Marketing Daily
Friday, November 16, 2007
  • Greenness Is Overtaking Muscle-Car Culture At Shows

    [Automotive] Automakers showed their verdancy at the L.A. Auto Show, one of the U.S. International shows that has tended, in past years, to focus ... Read the whole story

  • Humbug To The Internet: Teens Prefer To Shop The Mall

    [Retail] A new study finds that teens would rather go to the mall with friends to shop than buy things online. What they do ... Read the whole story

  • Alltel 'Claymates' Four Sales Guys In Holiday Ad

    [Telecom] The ads target "switchers," the consumers who defect from carriers to sign-up with Alltel. "We want to give customers on eligible rate plans ... Read the whole story

  • Old Mutual Tries Something New In U.S. Campaign

    [Financial Services] "We have a very low-flying awareness in the U.S.," says the company's assistant VP/corporate communications. "The campaign is really about getting the ... Read the whole story

  • Baileys Irish Cream Launching Show With John Legend

    [Spirits] The show will feature concert performances, interviews and footage with the multiple Grammy Award winner and with other artists on his Homeschool Records ... Read the whole story

  • Tag Heuer Pumps Up Holiday Campaign With Pros

    [Retail] "We already have one of the broadest and most innovative marketing strategies in the luxury watch world," says the marketing veep for Tag ... Read the whole story