[Research] Consumers are loyal to companies that treat them right, regardless of whether they do so over the counter or through the Web. "Nordstrom, … Read the whole story

Journalists at Wired magazine and The Washington Post have apparently reached their personal tipping points with unsolicited press releases. In both cases (rather than … Read the whole story

[Retail] The brick-and-mortar retailers that benefited most from the week's searches are Wal-Mart, Sears and Best Buy. (In the comparable week last year, Best … Read the whole story

[Electronics] While the company is not likely to be the "go to" spot for consumer electronics, a campaign focusing on the tech gadgets may … Read the whole story

[Entertainment] Companies have increased interest in branding products and services alongside video partners, especially during the past six months. "Our player gets embedded onto … Read the whole story

[Packaged Goods] Glad and competitor Hefty, in particular, have seized the brand-building possibilities presented by this unique scenario--first and foremost by donating bags to … Read the whole story

[Packaged Goods] The fragrance will appeal to those who are attracted to the sense of imagery evoked by Tim McGraw and his music--his fans, … Read the whole story