Marketing Daily
Monday, November 19, 2007
  • Service, Convenience Create Loyalty Leaders Like Google

    [Research] Consumers are loyal to companies that treat them right, regardless of whether they do so over the counter or through the Web. "Nordstrom, ... Read the whole story

  • For Immediate Release

    Journalists at Wired magazine and The Washington Post have apparently reached their personal tipping points with unsolicited press releases. In both cases (rather than ... Read the whole story

  • Is Black Friday Becoming Consumers' Favorite Holiday?

    [Retail] The brick-and-mortar retailers that benefited most from the week's searches are Wal-Mart, Sears and Best Buy. (In the comparable week last year, Best ... Read the whole story

  • Staples Highlights High-Ticket Items In Holiday Campaign

    [Electronics] While the company is not likely to be the "go to" spot for consumer electronics, a campaign focusing on the tech gadgets may ... Read the whole story

  • Sony's Crackle Is Popping With Big-Name Brands

    [Entertainment] Companies have increased interest in branding products and services alongside video partners, especially during the past six months. "Our player gets embedded onto ... Read the whole story

  • Airport Security Regulations Create Growing Opportunities

    [Packaged Goods] Glad and competitor Hefty, in particular, have seized the brand-building possibilities presented by this unique scenario--first and foremost by donating bags to ... Read the whole story

  • Coty Inks Deal With Tim McGraw For Perfume Line

    [Packaged Goods] The fragrance will appeal to those who are attracted to the sense of imagery evoked by Tim McGraw and his music--his fans, ... Read the whole story