Marketing Daily
Tuesday, November 20, 2007
  • Wal-Mart Tries To Pull An Extra Black Friday Out Of Its Hat

    [Retail] "All this creativity from retailers is evidence that they are very nervous about the coming holiday season," says Kathy Sheehan, SVP of GfK … Read the whole story

  • How to Connect With 'Connected Consumers'

    Online communities are a vital source of feedback, opinion and input. How can marketers tune in and participate-without becoming a turn-off? Read the whole story

  • Campbell Soup Cites Ad Spend, Weather For Slow Sales

    [Food] The company needs to innovate in its core soups business to really boost sales. While Campbell had a smart product in its microwavable … Read the whole story

  • Xerox Report Points To A Refined Marketing Message

    [Technology] The dividends signal good news for the company's strength and performance in the past 10 years since moving away from branding efforts tied … Read the whole story

  • DeWalt Targets Contractors Through Nascar Sponsorship

    [Retail] "As the [Nascar] brand started growing, we increased participation from series sponsorship to tool-category exclusivity International Speedway Corporation," says DeWalt's director of marketing. … Read the whole story

  • Gap Dangles Vespa In Online Holiday Promotion

    [Retail] Gap has tapped Yahoo to launch its 2007 holiday campaign, called GapTIDINGS. The promotion centers on letting consumers create video greetings and e-mail … Read the whole story