[Retail] Experts say the rapid succession of black eyes may have repercussions far beyond fourth-quarter sales. "It's going to take toy companies a long … Read the whole story
[Beverages] The food giant will not only pay the tolls on some tollways, it will put sample packets of Maxwell House in drivers' hands … Read the whole story
[Packaged Goods] "What we tend to see with younger consumers is they are more open to experimentation and products that provide extreme styling," says … Read the whole story
[Beverages] "Bringing people together over Coca-Cola is part of brand's DNA," says a spokesperson, adding that the company has used the Argentine agency that … Read the whole story
[Food] Butterball, of course, leads the whole-turkey market, with anywhere from 20% to 30% share, she says. (Store brands are the next-biggest competitors.) And … Read the whole story
[Strategy] "Consumers will integrate a brand into their lifestyle, choosing it against another brand, going to another store if they can't find it," says … Read the whole story
[Gaming] A new study by BrandIntel finds that "Halo 3" "over-achieved" in the casual gaming community, indicating that the game, as complicated as it … Read the whole story