Marketing Daily
Friday, November 23, 2007
  • Toyota Suggests You Buy A Lexus For Yourself

    [Automotive] "Luxury brands don't feel the pinch as much," says an industry consultant, "and they do typically run incentives and programs to capitalize on … Read the whole story

  • Most Consumers Are In Anything But Festive Moods

    [Retail] Nearly 80% of those surveyed by agree that waiting in store lines is the worst thing about the holidays, 74% don't like … Read the whole story

  • Toshiba, CBS Launch 'Star Trek' Promotion

    [Electronics] The giveaway entitles consumers who buy any Toshiba HD DVD player and the "Star Trek: The Original Series: First Season" HD DVD/DVD Combo … Read the whole story

  • Zagat Survey Finds Flyers Would Rather Take FedEx

    [Research] The survey of 7,498 frequent flyers revealed--no stunning surprise here--that travelers are not ecstatic about flying. One clear trend among domestic carriers--a trend … Read the whole story

  • Greyhound Bus Campaign Targets Younger Crowd

    [Campaign] The effort is intended to showcase the bus company's three-year, $60 million improvement project for its terminals and buses. The makeover includes upgrading … Read the whole story

  • Entrepreneur Aims Doggy Java At Pet Pampering Consumers

    [Trends] "Most dog owners are unaware that many health problems associated with dogs are due to dehydration," Mari Justin says. Rather than market the … Read the whole story