Marketing Daily
Tuesday, November 27, 2007
  • Poll: Economy To Stifle The Season's Do-Gooderism

    [Retail] While Americans love to give gifts with soul, the Cone Holiday Trend Tracker finds that the rising cost of energy and housing is … Read the whole story

  • Why Brand Integration Belongs In Your Media Mix

    A growing body of research shows brand integration has a significant, measurable impact on brands. But simply getting your logo into a TV scene … Read the whole story

  • Cabot Jumps On Greek-Style Yogurt Bandwagon

    [Food] The company had initially planned on targeting the culinary and cooking markets for the product but discovered through research that some people were … Read the whole story

  • Physical Symptoms No. 1 Usage Driver for Health Sites

    [Pharma] "Again, we found that when it comes to branded sites, lack of awareness, rather than mistrust, is the dominant issue," says Prospective president/CEO … Read the whole story

  • Starburst Title Sponsors Six Flags Tornado Water Rides

    [Food] The experiential effort will be promoted on the candy's Web site. Starburst is again sponsoring Six Flags' concert series, giving special seating to … Read the whole story

  • 'Family Man' Position In Men's Market Is Eroding

    [Research] A Packaged Facts study suggests that, even though women control family purchases of a range of products, single and divorced men might be … Read the whole story

  • US Airways Inks Partnership With Napkin Network

    [Trend] Since its launch in January of this year, NapAds has created napkin ads for Absolut, American Express, Bacardi, CW2 and Finlandia, among other … Read the whole story