[Restaurants] McDonald's has named 18-year company veteran Neil Golden as its new chief marketing officer, succeeding Bill Lamar, who will retire effective March 30. … Read the whole story
[Automotive] J.D. Power's 2007 Avoider Study" found that pro-domestic and pro-import vehicle buyers are divergent in age and region. The younger a buyer is, … Read the whole story
[Retail] "Sears is a company with a tremendous reputation, a lot of goodwill, and strong product line," says a retail consultant. "But over time, … Read the whole story
[Beverages] Although the leading domestic brewers account for 88.5% of all beer sales, growth has come from new products and specialty brews, such as … Read the whole story
[Food] "We have now invested in double-digit marketing increases in five of the last six quarters," says Michael Yeomans, Heinz communications manager. "Importantly, we … Read the whole story
[Retail] Jeffery Hennion, Dick's Sporting Goods SVP/CMO, says Dick's may integrate marketing promotions with Chick's Sporting Goods. As for Dick's Sporting Goods, on Saturday … Read the whole story
[Food] "America's fascination with world flavors, along with its growing ethnic population, is also helping to fuel the dramatic growth of gourmet/premium foods and … Read the whole story