Marketing Daily
Monday, December 10, 2007
  • Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'

    [Beverages] "From our perspective, under this relationship they are adding brands, essentially," says a Nascar spokesperson. "It's not just Coca-Cola, but a much bigger … Read the whole story

  • Audi's Super Bowl Ad To Intro 'New Era In Luxury'

    [Automotive] "Coming off a record year where we launched the R8, we wanted to take the next step to popularize the brand," says CMO … Read the whole story

  • CES Marketing Tools To Connect Exhibitors, Industry Gurus

    [Electronics] Most marketing occurs during the show, but this year more than 50% of all exhibitors have tapped into Smart Booth to take advantage … Read the whole story

  • Keds Is Kicking Off Its New Spring Campaign

    [Retail] While the ads are aimed at a young demographic, their look is a throwback to a different generation, shot on a reconstructed movie … Read the whole story

  • ShopNBC Leverages Its Video To Take It From TV To Net

    [Retail] To ensure the e-mails get opened for all 12 days, the company has used a technology that guarantees the next day's e-mail will … Read the whole story

  • Elations Launching 'Best Drink In The Joint' Nutri Bev

    [Beverages] Developed and tested by Procter & Gamble in the late 1990s, the team responsible for its development licensed the technology from P&G; and … Read the whole story