[Beverages] "From our perspective, under this relationship they are adding brands, essentially," says a Nascar spokesperson. "It's not just Coca-Cola, but a much bigger … Read the whole story

[Automotive] "Coming off a record year where we launched the R8, we wanted to take the next step to popularize the brand," says CMO … Read the whole story

[Electronics] Most marketing occurs during the show, but this year more than 50% of all exhibitors have tapped into Smart Booth to take advantage … Read the whole story

[Retail] While the ads are aimed at a young demographic, their look is a throwback to a different generation, shot on a reconstructed movie … Read the whole story

[Retail] To ensure the e-mails get opened for all 12 days, the company has used a technology that guarantees the next day's e-mail will … Read the whole story

[Beverages] Developed and tested by Procter & Gamble in the late 1990s, the team responsible for its development licensed the technology from P&G; and … Read the whole story