Marketing Daily
Tuesday, December 18, 2007
  • High Gas Prices Push Consumers Toward Smaller Vehicles

    [Automotive] A Kelley Blue Book executive says that generally, consumers are downsizing. "You are not seeing so many full-size sedans; consumers are becoming more … Read the whole story

  • Activist Group Threatens Suit Over Sara Lee Bread Claims

    [Food] Sara Lee says the product is designed to help consumers transition from the taste and consistency of white bread to a "blend of … Read the whole story

  • U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali'

    [Strategy] Successfully reaching consumers internationally takes more than translating content from one language into another, says JupiterResearch VP Zia Daniell Wigder. "The meaning gets … Read the whole story

  • Major League Baseball's Loyalty Index Reaches Nadir

    [Sports] "Given that sports fans are not exclusive in terms of time they allocate watching games or how they spend money on licensed sports … Read the whole story

  • ConAgra Reformulates Popcorn To Delete Suspect Ingredient

    [Food] The nation's largest popcorn maker is developing an integrated campaign that will tout the fact that its reformulated Orville Redenbacher and ACT II … Read the whole story

  • New Balance To Launch Girly-Girl Sneaker Line

    [Retail] Shoe marketers are scrambling to find the best ways to sell shoes, now that high-priced athletic endorsers make less sense. Some companies certainly … Read the whole story