[Automotive] A Kelley Blue Book executive says that generally, consumers are downsizing. "You are not seeing so many full-size sedans; consumers are becoming more … Read the whole story

[Food] Sara Lee says the product is designed to help consumers transition from the taste and consistency of white bread to a "blend of … Read the whole story

[Strategy] Successfully reaching consumers internationally takes more than translating content from one language into another, says JupiterResearch VP Zia Daniell Wigder. "The meaning gets … Read the whole story

[Sports] "Given that sports fans are not exclusive in terms of time they allocate watching games or how they spend money on licensed sports … Read the whole story

[Food] The nation's largest popcorn maker is developing an integrated campaign that will tout the fact that its reformulated Orville Redenbacher and ACT II … Read the whole story

[Retail] Shoe marketers are scrambling to find the best ways to sell shoes, now that high-priced athletic endorsers make less sense. Some companies certainly … Read the whole story