Marketing Daily
Friday, May 23, 2008
  • Ford Changes Focus From SUVs To Smaller Cars, Hybrids

    [Automotive] IntelliChoice's James Bell says Ford must continue to lift residual values. "Thankfully, they are following the path of limiting fleet business, but they … Read the whole story

  • You're Off Monday; So Are We!

    Have a safe and happy Memorial Day, readers. See you on Tuesday. Read the whole story

  • Raising Expectations

    Every one of us in the promotion industry needs to have a sit down-or maybe more of a knock down/drag out-with our own inner … Read the whole story

  • 100th Anniversary Is Well-Timed For Milk-Bone Strategy

    [Food] The Milk-Bone Moments Dog House in Times Square also served to help publicize another key aspect of the anniversary campaign, a Web-based contest … Read the whole story

  • Fandango, American Airlines, Westin In 'Sex/City' Promo

    [Entertainment] "We expect the promotion to get a lot of word-of-mouth buzz, too," says Ted Hong, Fandango's VP/marketing. "In a lot of markets Fandango … Read the whole story

  • Cerveza Tecate To Produce Sports Awards Program

    [Beverages] The show, featuring performances, honorary awards presentations and a pantheon of Hispanic entertainers, will comprise awards in categories like North American Soccer, Hispanic … Read the whole story

  • Marketing Symbolism 101: Polar Bears Rock

    [Trends] While the move might not seem like a big deal to most consumers, the environmental marketing cognoscenti say it potentially could have a … Read the whole story