Marketing Daily
Tuesday, June 24, 2008
  • Consumers Look Beyond Industry To Size Up Company Reputation

    [Research] "In the past, there had been a tendency to throw the baby out with the bathwater," Harris Interactive's Robert Fronk says. "[Now], consumers … Read the whole story

  • Top 10 Reputable Companies

    1) Google 2) Johnson & Johnson 3) Intel Corporation 4) General Mills 5) Kraft Foods 6) Berkshire-Hathaway 7) 3M Company 8) The Coca-Cola Co. … Read the whole story

  • Nestle Purina's Alpo Looks For New Face With Video Contest

    [Food] The winning dog and its owner will also get a trip for two (plus dog) to Hollywood to spend a day with an … Read the whole story

  • Studios Should Boost Marketing For 3-D Movies

    [Entertainment] Nielsen PreView's 3-D study analyzed more than 4,000 theaters in the United States. The research found theaters with at least one screen exhibiting … Read the whole story

  • Macy's Bikini Breakthrough: Undies With Anti-Cellulite Cream

    [Retail] "Smart" fabrics are becoming increasingly common, and a growing number of apparel companies are injecting clothes with something extra, from sunscreen to fragrance … Read the whole story

  • Survey: Consumers Unsure About Hybrid Technology

    [Automotive] "The Prius and Honda Insight have been out for almost ten years, but a lot of consumers may have just become familiar with … Read the whole story

  • Hyundai Sets Off For Luxury Market With Genesis

    [Automotive] An $80 million campaign focuses on vehicle features and extends Hyundai's "Think About It" corporate campaign launched last year. The push highlights the … Read the whole story