Marketing Daily
Monday, July 7, 2008
  • The Incentive Engine Not Making Much Sales Headway

    [Automotive] Edmund.com's Michelle Krebs says that Chrysler's $2.99 per gallon deal will only go so far. "They are heavily weighted in SUVs and trucks, … Read the whole story

  • Authentically American

    With the Fourth of July--our celebration of all things American--just having passed, I am wondering how "American" we really are when it comes to … Read the whole story

  • Report: Gas Prices To Clobber Convenience Stores

    [Retail] "C-stores must prepare for a future retail landscape that will be filled with an increasing number of small-store concepts that home in on … Read the whole story

  • Packaged Facts: More Pets Getting A Raw (Food) Deal

    [Research] PF expects the fresh category to grow at a more modest CAGR of 23% over the next five years, to reach sales of … Read the whole story

  • Allstate Targets The Worried Middle Class, Offering Help

    [Financial Services] While the bulk of the campaign runs nationally, television, radio and some out-of-home advertising such as wall ads, branded lunch trucks and … Read the whole story

  • New Chili's Campaign Peppers In Some Brand Equity

    [Restaurants] The chain's emphasis on its bold flavors and fun atmosphere in its advertising campaigns since signing on Hill Holiday last year has helped … Read the whole story

  • New-Vehicle Buyers Likely To Seek Out Online Content

    [Research] Sixty-eight percent of car shoppers go to the Web to get information on television shows, and the reach of online television show content … Read the whole story