Marketing Daily
Thursday, July 24, 2008
  • Back To School: Parents Shop Earlier; Teens Cut Way Back

    [Retail] The National Retail Federation, which says 20% of parents have set aside a portion of their stimulus check for back-to-school purchases, says purse … Read the whole story

  • Will Smith: The Brand

    According to a study, Smith is the most likeable celebrity, with 83% of American consumers saying they liked him "strongly" or "somewhat." But here's … Read the whole story

  • Anheuser First-Half Performance Validates Strategy, Execs Report

    [Beverages] Net sales grew 4.6% for the quarter (to $4.7 billion) and 5.3% year to date (to $8.8 billion), while diluted earnings per share … Read the whole story

  • Duracell Spot Leads To Sales Spurt For Featured Product

    [Packaged Goods] "I'd much rather be shipping product than taking backorders," says BrickHouse Security's Todd Morris. He says he had prepared for sales to … Read the whole story

  • PepsiCo Has Strong Q2 Despite N.A. Beverage Declines

    [Beverages] The company cited cross-brand sales declines in convenience stores and slowing growth in unflavored waters as key factors in the N.A. performance. The … Read the whole story

  • JC Penney Reaches For Teen Market On New Social Site

    [Retail] The digital advertising program for the back-to-school shopping season features a comprehensive guide called "Back-to-School Central" on The guide will feature more … Read the whole story