Marketing Daily
Wednesday, August 27, 2008
  • TECHNOLOGY
    GE Ads Show How To Lighten The Laundry Load
    by Laurie Sullivan

    Marketing and advertising will promote several innovative technologies built into the GE Profile washer and dryer--from the SmartDispense, which holds up to six months … Read the whole story

  • COMMENTARY
    Increase Spending, Market Share In A Recession
    by Joelle Kaufman

    Savvy marketers realize that it is because many marketers cut advertising spending during a recession that a recession is the best and least expensive … Read the whole story

  • AUTOMOTIVE
    Audi Ads Become Ubiquitous To Prove A Point
    by Karl Greenberg

    The campaign, via AOR San Francisco-based independent Venables Bell and Partners, is also the first in which the company has run ads during the … Read the whole story

  • RETAIL
    U.S. Tennis Association Expands Reach For Apparel
    by Karl Greenberg

    "We have done this before but it was more promotional; our goal is to create a sustainable tennis brand with legs throughout the summer, … Read the whole story

  • FOOD
    McCain Ad Is No Small Potatoes For This Candidate
    by Nina Lentini

    The political parody extends to online marketing efforts with the launch of the McCain '08 web site, encouraging consumers to "go for the blue … Read the whole story

  • BEVERAGES
    Heineken Looks To Heavy.com To Reach More Guys
    by Gavin O'Malley

    Heineken is sponsoring the debut six-week run of the "Hit List" with its branded skin enveloping the video content. "The nature of the Web … Read the whole story