Marketing Daily
Tuesday, November 18, 2008
  • RESEARCH
    CMOs See Black Friday, Cyber Monday Falling Flat
    by Karl Greenberg

    Ted Vaughan, a partner in the Retail and Consumer Product Practice at BDO Seidman, says that while the year is dismal, "it is important … Read the whole story

  • RESTAURANTS
    Domino's Lets TiVo Users Order Pizza Via TV
    by Nina Lentini

    "We expect this is the way that consumers will interact with brands, with their friends, families, business contacts, etcetera," says Rob Weisberg, vice president … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • RETAIL
    Lowe's, Target Earnings Reports Pile On Misery
    by Sarah Mahoney

    A new poll from the National Retail Federation reports that 72% of consumers have completed less than 10% of their shopping, as they eagerly … Read the whole story

  • AUTOMOTIVE
    Live From L.A., Ford To Trot Out '10 Mustang Tonight
    by Karl Greenberg

    The 45-year-old nameplate has been the top-selling sports car in the U.S. for at least half of its existence, with some nine million owners. … Read the whole story

  • ELECTRONICS
    Pentax Targets Younger Enthusiasts With New Positioning
    by Aaron Baar

    The new effort, with the tagline "Be interesting," is anchored by the brand's Web site, www.pentaximaging.com. An introductory ad on the home page asserts: … Read the whole story

  • RETAIL
    OfficeMax Brings Back ElfYourself
    by Laurie Sullivan

    Search and online campaigns have become a critical part of the OfficeMax business strategy, because many of its products are heavily researched online, according … Read the whole story