PACKAGED GOODSThe program's U.S. director says that elsewhere, more than half of consumers in a given market were aware of the POY logo. "Part of … Read the whole story
GiftTotal% Men% Women Cards959595 Dinner/Entertainment 67 93 41 Gift Cards 55 55 55 Flowers 42 75 9 Candy 40 40 40 Jewelry 19 38 … Read the whole story
- COMMENTARY
Create a strategy just like any other marketing initiative, but apply the fundamental principles of social media to really connect with your consumers and … Read the whole story
TELECOM"People have been replacing their old phones steadily for the past few years, but as the economy goes down, they're not spending as much," … Read the whole story
HEALTH AND BEAUTY AIDSFoster Grant signed Welch at the end of 2008 to provide the brand with a spokesperson that represents a genuine and authentic association with … Read the whole story
AUTOMOTIVE"Casual riding and riding for pleasure are still the top reasons for Americans to go motorcycling," Motorcycle Industry Council president Tim Buche said. "But … Read the whole story
RESTAURANTSThe ad series, starting with two spots and more planned, will run through April 12 on cable and broadcast networks shows, including "Medium," "Grey's … Read the whole story
BEVERAGESThe effort is being supported by special displays at retailers throughout the country and two FSIs (one in January, one in February) in newspapers … Read the whole story
