PACKAGED GOODS
by Karl Greenberg
The program's U.S. director says that elsewhere, more than half of consumers in a given market were aware of the POY logo. "Part of … Read the whole story
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GiftTotal% Men% Women Cards959595 Dinner/Entertainment 67 93 41 Gift Cards 55 55 55 Flowers 42 75 9 Candy 40 40 40 Jewelry 19 38 … Read the whole story
COMMENTARY
by Lolita Carrico
Create a strategy just like any other marketing initiative, but apply the fundamental principles of social media to really connect with your consumers and … Read the whole story
TELECOM
by Aaron Baar
"People have been replacing their old phones steadily for the past few years, but as the economy goes down, they're not spending as much," … Read the whole story
HEALTH AND BEAUTY AIDS
by Nina Lentini
Foster Grant signed Welch at the end of 2008 to provide the brand with a spokesperson that represents a genuine and authentic association with … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Casual riding and riding for pleasure are still the top reasons for Americans to go motorcycling," Motorcycle Industry Council president Tim Buche said. "But … Read the whole story
RESTAURANTS
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The ad series, starting with two spots and more planned, will run through April 12 on cable and broadcast networks shows, including "Medium," "Grey's … Read the whole story
BEVERAGES
by Karlene Lukovitz
The effort is being supported by special displays at retailers throughout the country and two FSIs (one in January, one in February) in newspapers … Read the whole story