STRATEGY
by Karlene Lukovitz
Skittles has essentially turned its site into "a massive social media experiment," notes Chris Lake, editor in chief of eConsultancy. "It is possibly the … Read the whole story
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Airlines: JetBlue/Southwest OTC Allergy Medicine: Tylenol/Zyrtec Athletic Footwear: Nike Automotive: Toyota Banks: Bank of America Beer (Light): Coors Light Beer (Regular): Sam Adams Bottled … Read the whole story
COMMENTARY
by Richard Baker
One approach is Lifestyle Marketing, the strategy of appealing to the pattern of underlying values (personal drivers) and tangible benefits (attributes) that create harmony … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
Discover Card, which usually has the lowest buzz scores of the four major credit card companies, started to make some positive gains toward the … Read the whole story
RETAIL
by Sarah Mahoney
Drug promotions have become more important to supermarkets, as they struggle to find new ways to compete with supercenters. Wegmans, for example, says that, … Read the whole story
RESEARCH
by Karl Greenberg
Even a commodity like home heating oil is subject to the influence of value. "It's a commodity, but if the guy who is offering … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Karen Wildman, Shell U.S. brand and communications manager, says Shell had mulled euphemisms for the fuels, but settled on "Nitrogen Enriched" because it was … Read the whole story
TELECOM
by Mark Walsh
While the iPhone has been the catalyst for expanding the appeal of smartphones to date, In-Stat expects that phones powered by open mobile operating … Read the whole story