Marketing Daily
Wednesday, March 4, 2009
  • AUTOMOTIVE
    Volvo Preps Launch Of '10 XC60
    by Karl Greenberg

    Although advertising for the new vehicle begins on Monday, the company has been running a spot, "Love Hurts," that shows historical test-crash footage of … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Waiting For A Miracle On 34th Street ...
    by Eric Holmen

    The financial turmoil is very real, but if we can turn the headline tide and retailers can maintain their consumer relationships through effective marketing … Read the whole story

  • PHARMA
    Consumers Prefer To Learn About Drugs Online
    by

    Web sites like WebMD placed second on the list of how consumers prefer to learn about pharmaceutical products, cited by 54% of respondents, and … Read the whole story

  • RETAIL
    Survey Finds Americans File Taxes Earlier
    by Sarah Mahoney

    While the NRF is urging its members' stores to time sales and special promotions aimed at refund shoppers a little earlier to take advantage … Read the whole story

  • AUTOMOTIVE
    Kia Readies Integrated Effort For New Soul
    by Karl Greenberg

    Kia this month launches its newest car, the Soul compact car, with an integrated campaign comprising TV, print, outdoor and Web advertising that begins … Read the whole story

  • RESEARCH
    Boomers Can Be Targeted By Economic Outlook
    by Karlene Lukovitz

    Baby boomers fall into three basic attitudinal camps, according to Focalyst, a Millward Brown specialty division: yesterday, today and tomorrow. Marketing effectively to them … Read the whole story

  • STRATEGY
    Skittles Favorites Facebook Over Twitter
    by Laurie Sullivan

    Brand Keys President Robert Passikoff said the fiasco on Twitter demonstrates the power of consumers. "If we had any doubt that the consumer is … Read the whole story