MediaPost Publications - Marketing Daily 03/06/2009

RETAIL
February Retail Sales Stronger Than Expected
by Sarah Mahoney
Wal-Mart Stores was the clear winner, with its comparable-store sales at Walmart jumping 5%, excluding fuel sales, beating its own expectation; grocery, health and … Read the whole story
Who's Using Hair Spray?
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Top 10 DMAs in which live adults who used hair spray more than once in the last seven days: 1 Ft. Smith/ Fayetteville/ Springdale/ … Read the whole story

COMMENTARY
Old School Thinking About Brand Valuation
by James R. Gregory
Our revenue and reputation models can work together to produce hugely meaningful and valuable measures that help companies to manage their brand, or they … Read the whole story
FOOD
Food Scares Make 'Transparency' More Critical
by Karlene Lukovitz
"Brands can leverage this to establish an 'ownable pedigree' that provides a point of differentiation from their competition," Kime points out. Approaches to "transparent … Read the whole story
BEVERAGES
Snapple Pulling Out Stops For Product Overhaul
by Karl Greenberg
"This is the biggest thing we have done on the brand since inception," says Bryan Mazur, VP of marketing for Snapple. "Basically, it recognizes … Read the whole story
STRATEGY
Clickable's Marketing Veep: 'It's All About Goals'
by Karl Greenberg
If amorphous exercises in brand-building are less important, goal-based advertising is more. "Define the goal, and the economic impact and let your advertising follow. … Read the whole story
RETAIL
New Balance Touts The Love In Total Fit
by Aaron Baar
"We help you grow the love and help decrease the hate," says Norma Delaney, global advertising manager for New Balance. "Total Fit is about … Read the whole story
HEALTH AND BEAUTY AIDS
AdvaMed Issues Consumer Ad Guidelines
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Faced with scrutiny from Congress and criticism from consumer groups, the Advanced Medical Technology Association (AdvaMed) on Thursday issued voluntary consumer advertising guidelines for … Read the whole story