Marketing Daily
Tuesday, March 10, 2009
  • FOOD
    Quaker Oats' Umbrella Campaign Unites Products
    by Aaron Baar

    The campaign, which begins in earnest on March 16 with television, print, online and out-of-home advertising, is the first time all of the products … Read the whole story

  • Who's Buying Eyeglasses?
    by

    Top 10 DMAs in which live adults who spent more than $150 on eyeglasses in the past 12 months: 1 Ft. Smith/ Fayetteville/ Springdale/ … Read the whole story

  • COMMENTARY
    The Re-Purposing Of Marketing
    by Haley Rushing, Roy Spence

    When you have a genuine purpose at the heart of an organization, it takes marketing to an entirely different level. Marketers are no longer … Read the whole story

  • PACKAGED GOODS
    P&G's Arnold Steps Down In Pare-Down
    by Karl Greenberg

    The company says she has long intended to leave the post on her 55th birthday. Per Procter & Gamble, the vice chairs of the … Read the whole story

  • RETAIL
    OfficeMax's 'Penny Pranks' Take Top Retail Honors
    by Sarah Mahoney

    The retailer took home the top RACie, awarded by the Retail Advertising and Marketing Association, for its Penny Pranks campaign. Launched to support its … Read the whole story

  • RESEARCH
    Quality, Creativity, Trust Are Keys To 'New Normal'
    by Karlene Lukovitz

    Recent Mintel studies have confirmed that rather than entirely forgoing spending on shopping, travel and entertainment, most consumers are "trading up, down and over." … Read the whole story

  • TRANSPORTATION
    Delta, Midwest Link Frequent Flyer Programs
    by Karl Greenberg

    A Midwest spokesperson says the two companies will market the alliance separately. "We won't do much new, dedicated mass media but we will take … Read the whole story