Marketing Daily
Wednesday, March 11, 2009
  • REGULATION
    ANA Hears Of Potential For More Regulation
    by Karl Greenberg

    "Self-regulation is now dead: we now face a skeptical outlook of policymakers toward self-regulation in general," Dan Jaffe warned attendees of the ANA's Advertising … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    'Luxury Shame' -- Time to Move On
    by Gregory J. Furman, Op-Ed Contributor

    It's not the word that's the villain. It's the faux luxury brands overusing it. I suggest it won't be too long before the pendulum … Read the whole story

  • FINANCIAL SERVICES
    Bank Of America Intros 'Add It Up' Program
    by

    Online customers can get cash back when purchasing from over 270 Web retailers. The money is placed into the buyer's credit or check card … Read the whole story

  • BEVERAGES
    Dr Pepper Snapple Launches Stevia Sports Drink
    by Karlene Lukovitz

    Marketing for Naturally Zero will be closely tied in with the multi-media marketing program for existing drinks of Dr Pepper partner All Sport, which … Read the whole story

  • STRATEGY
    ANA Discusses Line Between Falsehood, Puffery
    by Karl Greenberg

    Cate McGinn, managing counsel of global nutrition at McDonald's, said the Oak Brook, Ill.-based company has to choose constantly. "Our first step, when we … Read the whole story

  • RESTAURANTS
    Promos Give Ruby Tuesday Traffic Sparkage
    by Aaron Baar

    Analyst Robert Derrington anticipates a third-quarter decline only in the "mid single digits" (as opposed to down 17.2% for the same period last year). … Read the whole story

  • RETAIL
    Rising Prices Mask Shifts In Green Shopping
    by Sarah Mahoney

    While it is true that some of the most dedicated green shoppers are cutting back on purchases, new groups are stepping up their environmentally … Read the whole story