Marketing Daily
Friday, March 13, 2009
  • AUTOMOTIVE
    Ford Effort Focuses On Features, Benefits
    by Karl Greenberg

    Ford has launched new programs to get the word out about the top-selling pickup truck in the U.S., and best-selling vehicle in the country … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here . Read the whole story

  • COMMENTARY
    Moving From A Company To A Brand
    by Paul Gerben

    When all materials associated with the product or brand look like they are all part of the same family, you know your branding is … Read the whole story

  • ELECTRONICS
    Big Boxes Have Advantage In Customer Service
    by Aaron Baar

    The disparity is understandable. Electronics retailers are more specialized than mass merchandisers, and their salespeople get more specific training about electronics products. But the … Read the whole story

  • RESTAURANTS
    Carl's Jr. Launches 'Intoxicating' Campaign
    by Karlene Lukovitz

    When it starts airing next week, the 15-second TV spot, from long-time Carl's ad agency Mendelsohn/Zien, will hardly be a shock to the system … Read the whole story

  • STRATEGY
    Brands Must Learn Intellectual Property Ropes
    by Karl Greenberg

    What brands have to learn, PepsiCo's senior legal counsel told attendees of an ANA conference, is to play nice with consumers in the intellectual … Read the whole story

  • RETAIL
    Small-Brand Solution: The Non-Branded Site
    by Sarah Mahoney

    When it comes to buying shoes online, one company thinks it's possible that women have entirely too many choices, sold under too many different … Read the whole story