Marketing Daily
Thursday, March 19, 2009
  • Lexus Backs First Consumer-Customized Magazine

    The idea was developed as a way to articulate the RX brand. "The inspiration started first with the product," says the executive media director … Read the whole story

  • Who Goes Camping?

    Top 10 DMAs in which live adults who went camping in the last year: 1 Portland, Ore. 2 Seattle/ Tacoma 3 Spokane, Wash. 4 … Read the whole story

  • Tasting The Social Media Rainbow

    Skittles has shown that it understands a fundamental tenant of social media -- listen to your users. Read the whole story

  • Claritin Adds Charity To NASCAR Campaign

    This allergy season, the brand will donate $1 to the National Safety Council for every consumer who visits and takes an online pledge … Read the whole story

  • Dos Equis Puts 'Interesting Man' On The Road

    "Dos Equis has been extremely successful in driving brand growth in our core markets," says the vice president of marketing. "We thought this was … Read the whole story

  • Sears Launches New Branding Campaign

    New ads for the company's soft lines don't mean it is letting up on its marketing push in appliances, a key area for the … Read the whole story

  • Hyundai Drops U.S. Site In Global Move

    Hyundai plans to issue a global guideline for all its subsidiaries and distributors worldwide in order to unify the look and feel of all … Read the whole story

  • Epazote? Spotting Next-Wave Latino Foods

    Bland tableside guacamoles are being reinvented as consumers look for fresh, healthy ways to snack. Freshly made, hand-mashed, chunky varieties that can be customized … Read the whole story