Marketing Daily
Thursday, March 26, 2009
  • Burgerville Winning Over Younger Customers

    "We hadn't focused on pursuing a younger age group up to this point, but with more consumers moving to quick-service restaurants to be kinder … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • What's A Girl To Do?

    Some fairytales do continue for girls even when women are long past the point of believing in them. Read the whole story

  • Ford Cuts CEO Salary, Adds Gephardt To Board

    "Ford is acutely aware that current economic conditions have had a significant adverse impact on our shareholders, customers, dealers, employees and other stakeholders," the … Read the whole story

  • Service Taps Into Gamers' Emotions

    GameFly's strategy was born out of consumer research that gamers hated paying upwards of $50 for a game, only to discover it wasn't what … Read the whole story

  • High-End Beauty Sales Get Ugly

    The drop in fragrance sales, which have been declining slightly for several years, was steepest at 6%. But the NPD Group says the 3% … Read the whole story

  • Hispanics' Web Savvy Surpassing Others

    Mintel found in its survey that Hispanics are more likely to have profiles on social networking sites than non-Hispanics: 48% of them have one … Read the whole story