Marketing Daily
Thursday, April 2, 2009
  • RETAIL
    Candie's Kicks Off Britney Campaign
    by Sarah Mahoney

    The company will follow the very-pink poster with print ads - with "Britney Spears for Candie's Only at Kohl's" spelled out in diamonds - … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Wasting Money On Advertising
    by Gray Hammond

    Many non-marketers hope that advertising can quickly drive sales. This only works sometimes, and hardly ever is there a direct cause and effect. Read the whole story

  • RESEARCH
    Search Loser Advises On Lessons Learned
    by Karl Greenberg

    Gary Flake lost the biggest innovation war on the Web to Google but he learned something: "The first companies in an industry must be … Read the whole story

  • ELECTRONICS
    LG, Paramount In 'Transformers' Deal
    by Aaron Baar

    The partnership will include product-placement in the film (though it's unknown whether the phones will actually transform in the film). LG will also launch … Read the whole story

  • AUTOMOTIVE
    Down: GM 45%, Toyota 36%, Ford 41%, Honda 34%
    by Karl Greenberg

    Prior to reading this item please don ear-buds, go to your favorite music player and cue up Abinoni's Adagio for Strings, Chopin's Piano Sonata … Read the whole story

  • RESEARCH
    Young Are Most Receptive To Online Coupons
    by Karlene Lukovitz

    In addition to the young's greater time spent online, patterns reflect a decline in younger consumers' readership of Sunday newspapers that carry coupon FSIs, … Read the whole story