RESTAURANTS
by Karlene Lukovitz
Among the offers being made by QSRs and fast-casuals, McDonald's will sell Big Macs and Quarter Pounders with cheese for a penny with the … Read the whole story
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Top 10 DMA in which live adults who used cents-off coupons in the last year: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh 3 … Read the whole story
COMMENTARY
by Mike Coffey
Harness the power of world of mouth by putting your brand on customers' backs (or fronts). Read the whole story
AUTOMOTIVE
by Karl Greenberg
The print publication is critical because, even though the general market has migrated to digital media for its auto shopping and classifieds, "a large … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign featuring Gomez, star of Disney's "Wizards of Waverly Place" series and a Dallas native -- plus Borden's iconic Elsie-the-cow character -- will … Read the whole story
RETAIL
by Sarah Mahoney
Gen X and Boomers, on the other hand, are making more conscious changes. "Among Baby Boomers, there's more interest in giving up national brands … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company's mantra this year vis à vis media strategy is "flexibility." "Where in recent years the holy grail has been efficiency, given market … Read the whole story
ELECTRONICS
by Aaron Baar
Through the Business and Consumer Electronics Program, Pacific Gas and Electric and the Sacramento Municipal Utility District, retailers such as Best Buy, Sears Holdings … Read the whole story