Top 10 DMA in which live adults who used cents-off coupons in the last year:
1 Harrisburg/ Lancaster/ Lebanon/ York, Pa.
2 Pittsburgh
3 Rochester, N.Y.
4 Philadelphia
5
Albany/ Schenectady/ Troy, N.Y.
6 Syracuse, N.Y.
7 Buffalo, N.Y.
8 Hartford & New Haven, Conn.
9 Minneapolis/ St. Paul
10 Wilkes Barre-Scranton, Pa.
Source: MRI's
Market-by-Market study, www.mediamark.com