Marketing Daily
Wednesday, April 15, 2009
  • Tax Day Spurs Fast Food Deal Frenzy

    Among the offers being made by QSRs and fast-casuals, McDonald's will sell Big Macs and Quarter Pounders with cheese for a penny with the … Read the whole story

  • Who Uses Cents-Off Coupons?

    Top 10 DMA in which live adults who used cents-off coupons in the last year: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh 3 … Read the whole story

  • Create A 'Wearable' Brand

    Harness the power of world of mouth by putting your brand on customers' backs (or fronts). Read the whole story

  • Autotrader.com Launches Hispanic Print, Web Product

    The print publication is critical because, even though the general market has migrated to digital media for its auto shopping and classifieds, "a large … Read the whole story

  • Borden Intros New Packaging, Disney Star Campaign

    The campaign featuring Gomez, star of Disney's "Wizards of Waverly Place" series and a Dallas native -- plus Borden's iconic Elsie-the-cow character -- will … Read the whole story

  • Downturn Affects Gen Y, Seniors Least

    Gen X and Boomers, on the other hand, are making more conscious changes. "Among Baby Boomers, there's more interest in giving up national brands … Read the whole story

  • Eschewing Campaign, Suzuki Flexes Media Muscle

    The company's mantra this year vis à vis media strategy is "flexibility." "Where in recent years the holy grail has been efficiency, given market … Read the whole story

  • Calif. Utilities, Major Brands In Energy-Saving Effort

    Through the Business and Consumer Electronics Program, Pacific Gas and Electric and the Sacramento Municipal Utility District, retailers such as Best Buy, Sears Holdings … Read the whole story