Marketing Daily
Friday, April 17, 2009
  • SunChips Rolling Out Compostable Package

    Thomas Oh, who directs the brand, says the choice of making SunChips the first brand to get the new packaging was easy. "Our consumers … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Telemarketer Rule Is Opportunity Knocking

    It offers a strategic opportunity to impact long-term success by enabling more targeted, effective marketing to improve brand loyalty and create new sales opportunities. Read the whole story

  • Sponsors Line Up To Back Green Apple Festival

    Earth Day Network has also teamed up with the Organic Trade Association and MusicMatters for the fifth year of Go Organic! for Earth Day, … Read the whole story

  • Post Shredded Wheat Celebrates Non-innovation

    "There's been a marked change in American values, with a greater desire for honesty, trustworthiness and security during a time of economic and societal … Read the whole story

  • NPD Forecasts Hike In Entertainment Spend

    Nearly three-quarters of those surveyed expect to spend the same amount or more on movies in cinemas. The firm says theatrical movies are poised … Read the whole story

  • Macy's Launches Eco Marketing Campaign

    While Earth Day is actually next Wednesday, Macy's is also linking the campaign to its One Good Turn National Charity Shopping Day on April … Read the whole story

  • Gillette Enters 70th Year Of MLB Sponsorship

    Procter & Gamble has signed a new deal with Major League Baseball that will take the marketer's Gillette brand through its 70th year as … Read the whole story