Marketing Daily
Wednesday, April 29, 2009
  • HMO Giant Adds Spots To 'Thrive' Effort

    They are the latest elements of Kaiser Permanente's five-year-old, $50-million-per-year campaign. This year's effort involves online, radio, print, and outdoor -- including bus and … Read the whole story

  • Who's Been Skiing?

    Top 10 DMAs in which live adults who went cross-country or downhill skiing in the last year: 1 Denver 2 Colorado Springs/ Pueblo, Colo. … Read the whole story

  • Social Media: Hype Versus Utility

    If you even suspect a technological medium is at the peak of inflated expectations, go for a pure visibility campaign at your peril. Read the whole story

  • True Value Positions Self As 'Hardwarian Master'

    "Elevating the role that the True Value associate plays in solving problems for customers has always been a key component in what we communicate," … Read the whole story

  • Crocs Launches Prepair, Post-Workout Footwear

    Ads will run in such publications as Triathlete, Men's Health, and Runner's World, aimed at avid runners, as well as a TV spot featuring … Read the whole story

  • Cancer Center Launches National Campaign

    Heather Bunch, group media director at The Richards Group, says that the hospital wants to build national brand awareness. The national media plan comprises … Read the whole story

  • Edmunds: Ford Will Outperform Imports

    Ford's situation has positives and negatives. "The good news is they are definitely going to have improved market share, but their sales are still … Read the whole story

  • Church's Chicken Pairs Twitter, Good Works

    The QSR's ad campaign -- themed "You Know What Good Is" and featuring interviews with real Church's fans in an urban setting -- looks … Read the whole story

  • Volvo Exclusive Sponsor For Edmunds Mobile

    "What we've created for Volvo is a destination that will drive high consumer engagement and also give them the tools to steer consumers into … Read the whole story