Marketing Daily
Monday, June 8, 2009
  • Quiznos Toasty Torpedo Promo Stresses Portability

    The $4 toasted subs, offered in five varieties made on extra-long ciabatta bread, are wrapped in a sleeve to make them easy to eat … Read the whole story

  • FTC Changes And Social Media

    With liability looming on the horizon, now is the time to carefully examine practices and procedures to help address the disclosure issue up front. Read the whole story

  • Sony Ericsson Tennis Tour Goes Digital

    In the near future, fans will be able to share their feed, pictures and videos through social networks. The online portal will be the … Read the whole story

  • Agency Sells Self Via Marketing Director's Eyes

    Charlotte, N.C.-based Boone Oakley, however, has eschewed a traditional web site entirely by putting its entire presence on YouTube. The agency, whose clients include … Read the whole story

  • Department Stores' Downfall: A Branding Crisis

    Kendra Wehmeyer, client director of Landor Associates, argues that the reason some stores are booming while others are languishing is that many retailers have … Read the whole story

  • AutoTrader Adds ESPN/ABC, Doubling Exposure

    "We have had so much success to date with our sports sponsorship we did early this year and continue to do with Fox that … Read the whole story