Marketing Daily
Tuesday, June 16, 2009
  • Safeway Launches 'Buy Local' Initiative

    Safeway is betting that with gas prices rising, consumers will appreciate supporting local farmers without having to make an extra trip. The supermarket chain … Read the whole story

  • Customer Loyalty: How To Earn It

    If you want customers to be loyal to you, you must be loyal to them. For starters, follow these strategies. Read the whole story

  • ANA's Dan Jaffe On Dangers Of The Tobacco Bill

    "As long as it is a legal product, tobacco has to be regulated in a way that doesn't violate the First Amendment. Listen -- … Read the whole story

  • Survival Star Joins Dos Equis 'Academy'

    Launched last month and being supported by an integrated campaign, the Academy builds on the brand equity of the beer's two-year-old, tongue-in-cheek "Most Interesting … Read the whole story

  • Report: GM Can Rebound With Right Products

    "The Camaro is new and joins efficiency with performance, so it tells a new story," says AutoPacific's Daniel Hall. It also resurrects the type … Read the whole story

  • Beneficial Bank Dangles Personal Manager

    Because many of these users may hear of the product from a radio or print advertisement but may not remember all of the details, … Read the whole story