ELECTRONICS
by Aaron Baar
The new line, augmenting the already-in-place line of battery-powered cell phone power sources, moves the company into rechargeable lithium power packs that can be … Read the whole story
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Top 10 Non-Profit Brands 1 YMCA 2 Salvation Army 3 United Way of America 4 American Red Cross 5 Goodwill Industries 6 Catholic Charities … Read the whole story
COMMENTARY
by Len Stein
Marketers today face a revolution in communications, a near-perfect storm in changing style and channels. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Themed "We'll do right by you," the campaign will run indefinitely, according to Craig Hamway, EVP of marketing and business development at Direct General. … Read the whole story
TRANSPORTATION
by Karl Greenberg
The site will expand to include video, will be integrated with other Virgin sites and will grow a roster of advertising partners -- currently, … Read the whole story
RESEARCH
by Sarah Mahoney
A new consumer perception survey from Cone Inc. looks to "help nonprofits better understand how to protect and evolve their brands to generate as … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company will give nearby dealers tickets to the parks for promotional activity, and Chrysler will have signage at the parks, banner ads on … Read the whole story
FOOD
by Karlene Lukovitz
The chocolate category has also identified a major functional opportunity within skin care, in cocoa butter's recognized benefits as a treatment for dry skin … Read the whole story