Marketing Daily
Wednesday, July 22, 2009
  • FINANCIAL SERVICES
    Fifth Third Expands Hispanic Effort
    by Tanya Gazdik

    The campaign combines advertising, community programming and public relations efforts. The bank has had previous Hispanic-aimed marketing "but this campaign is a more comprehensive … Read the whole story

  • Who Uses Paper Towels?
    by

    Top 10 DMAs in which live adults who used paper towels in the last six months: 1 Wilkes Barre-Scranton, Pa. 2 Albany/ Schenectady/ Troy, … Read the whole story

  • COMMENTARY
    Turn Consumers Into Shoppers
    by Marta LaRock, Al Wittemen

    If you can answer these six questions, you're on track to innovate your way to growth based on measurable ROI. Moreover, you are well … Read the whole story

  • RESTAURANTS
    NPD: Dining Out Drop Steepest In 28 Years
    by Sarah Mahoney

    "Dealing, value menus, and attractive price points seem to be supporting some operators who are holding on," the report says. "It is going to … Read the whole story

  • TOURISM
    N.Y. Campaign Touts Google's 'Favorite Places'
    by Karl Greenberg

    The effort is supported by an out-of-home campaign on New York City bus stop shelters and street pole banners; window decals of the Google … Read the whole story

  • ELECTRONICS
    CEA: Consumer Demand 'Remains Intact'
    by Aaron Baar

    The biggest revenue driver for the industry remains digital displays and televisions, comprising 15% of all industry sales. While shipments are expected to increase … Read the whole story

  • RETAIL
    Under Armour Effort Highlights UA Fierce Cleats
    by Karl Greenberg

    In the Web video, "Fierce Speed," via New York and L.A. production company Shilo, the shoe coalesces as it flies, comet-like, through space. The … Read the whole story