Top 10 DMAs in which live adults who used paper towels in the last six months:
1 Wilkes Barre-Scranton, Pa.
2 Albany/ Schenectady/ Troy, N.Y.
3 Portland/ Auburn, Maine
4
Harrisburg/ Lancaster/ Lebanon/ York, Pa.
5 Pittsburgh
6 Burlington, Vt./ Plattsburgh, N.Y.
7 Johnstown-Altoona, Pa.
8 Syracuse, N.Y.
9 Paducah, Ky./ Cape Girardeau, Mo./
Harrisburg, Ill.
10 Rochester, N.Y.
Source: MRI's Market-by-Market study, www.mediamark.com