Marketing Daily
Monday, July 27, 2009
  • Custom Pub Added To Nissan-Backed Heisman Tour

    Nissan will be the exclusive sponsor of the custom publication, which includes things like an interview with John M. Heisman, the grandnephew of the … Read the whole story

  • Who Eats The Most Rice?

    Top 10 DMAs in which live adults who used rice in the last six months: 1 New York 2 New Orleans 3 Baton Rouge, … Read the whole story

  • Advertisers Need to Make Some Noise

    It might be a good time for us to appreciate our sense of hearing and the influence and effective use of sound and audio … Read the whole story

  • Patrón Club Leveraging Content Partnerships

    The content-provider sites create and promote events, many of which are exclusive to Social Club members. The co-branded events, which in turn create more … Read the whole story

  • HP Heralds Creative Expression In New Promo

    The YouTube contest is the broadest for the site today, and has been localized for 21 countries. Each week during the six-week promotion, a … Read the whole story

  • Retailers Brace For Dreary Back-To-School Season

    A new survey released by America's Research Group and UBS Global Equity Research reports that 34.4% of parents are planning to spend less this … Read the whole story

  • La Quinta, Aaron's Partner For Cross-Marketing

    Promotion of the partnership is still being determined, and could include signage at Aaron's stores and La Quinta properties. "Just think of the possibilities … Read the whole story

  • Marketers Like Twitter More Than Consumers Do

    Twitter's effectiveness as a marketing tool, they said, depends on consumers knowing what Twitter is, and why they should pay attention to it. "It … Read the whole story