FOOD
by Karlene Lukovitz
The TV commercials for the new campaign by Chunky agency Y&R, launching this weekend, convey those benefits by featuring the "average hard-working guy" who … Read the whole story
-
by
The 2009 MediaPost Online All Stars have been announced. To see who the honorees are, and for all the details about the event honoring … Read the whole story
COMMENTARY
by Jim Lucas
They are the fruit flies of genetics - they are nearly everywhere, evolve quickly and therefore allow marketers to study the changes in each … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The party may be over, but the government's "Cash for Clunkers" program delivered, especially for imports, with Hyundai, Honda and Toyota cars reporting their … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The group is warning students to beware of the slick marketing campaign and think twice before signing up for a credit card that could … Read the whole story
RETAIL
by Karl Greenberg
Advertising launches this week on bus shelters, street pole banners, phone kiosks, newsstands and at New York City information centers. There is also a … Read the whole story
BOOK REVIEW
by Sarah Mahoney
In her latest review of books for marketers, Sarah Mahoney discusses tapping into women's amazing upward spiral, the shifting rules for CMOs and how … Read the whole story