MEDIACNBC's Advertising Week summit on how marketers connect to consumers could have been called "No, really, we love TV!" "Television is wonderful," said Dan … Read the whole story
- COMMENTARY
It's the dissonance between the promise of the brand experience -- as felt in those early memories -- and the letdown of the reality … Read the whole story
RETAILDeloitte's Retail Group is predicting a flat and chilly holiday, with sales coming in flat at $810 billion, despite signs of recovery in the … Read the whole story
AUTOMOTIVEScott Monty, global digital and multimedia communications manager at Ford, opened his presentation at Advertising Week's OMMA social-media conference with an understatement: companies are … Read the whole story
FINANCIAL SERVICESFor the first time, more bank customers (25%) prefer to do their banking online compared to any other method, according to a new survey … Read the whole story
GAMINGFor all of the advertising, guerrilla marketing and other approaches that video game companies take to promote their new releases, more than two-fifths of … Read the whole story
RESTAURANTSWhile eco-friendliness isn't a make-or-break factor in choosing a QSR for most consumers, it may encourage greater frequency by making consumers feel good about … Read the whole story
