MEDIA
by Karl Greenberg
CNBC's Advertising Week summit on how marketers connect to consumers could have been called "No, really, we love TV!" "Television is wonderful," said Dan … Read the whole story
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COMMENTARY
by Kate Newlin
It's the dissonance between the promise of the brand experience -- as felt in those early memories -- and the letdown of the reality … Read the whole story
RETAIL
by Sarah Mahoney
Deloitte's Retail Group is predicting a flat and chilly holiday, with sales coming in flat at $810 billion, despite signs of recovery in the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Scott Monty, global digital and multimedia communications manager at Ford, opened his presentation at Advertising Week's OMMA social-media conference with an understatement: companies are … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
For the first time, more bank customers (25%) prefer to do their banking online compared to any other method, according to a new survey … Read the whole story
GAMING
by Aaron Baar
For all of the advertising, guerrilla marketing and other approaches that video game companies take to promote their new releases, more than two-fifths of … Read the whole story
RESTAURANTS
by Karlene Lukovitz
While eco-friendliness isn't a make-or-break factor in choosing a QSR for most consumers, it may encourage greater frequency by making consumers feel good about … Read the whole story